Watch how Aishwarya Rai Bachchan causes chaos in Kerala

Bollywood actress Aishwarya Rai Bachchan, who is the brand ambassador of Kalyan Jewellers, inaugurated the brand's Cochin branch.

What was meant to be a regular store inauguration by a star turned out to be nothing less than a fan frenzy and chaos.

When the star in question is the 'Bachchan Bahu' Aishwarya Rai, we understand the sentiments of the fan.

When Aishwarya reached Kalyan Jewellers, a Kochi based jewellery store which was to be inaugurated by the actress, along with southern sensation Dileep, thousands of her fans lined up outside the store to catch a single glimpse of the beauty.

So much was the excitement to see the actress that the people almost ended up pushing the barricade.

Incidentally, an ad that Aishwarya shot for the same brand has set a record of sorts, after garnering more than 2 lakh hits on the net, in just four days!

Ash looked gleaming in an off white lehenga, woven out of the finest Kancheepuram silk and golden jerry work. She pulled her hair back and tied it in a plait. Ash had a traditional south Indian look with white floral strings encircling the plait.

She wore an exquisite piece of polki Jewelry set from Kalyan Jewellers.

Aishwarya is promoting a princess wedding jewellery collection by the brand. Rai will be seen exhibiting almost 15 new brands of the jeweller’s gold and

diamond jewellery in the yet-to-be released advertisement.

Ash will represent the brand for two years and is being paid a whopping Rs10 crore (Dh10m, approx) per year.

Chubby Aishwarya Rai during the iauguration of the store (L) and chiseled cheek in one of the print ad (R).

The advertisements and photographs veered to her post-delivery weight gain issue.

Eyebrows were raised about her clear-cut profile and finely-chiseled face seen in the picture.

Question were asked if the pictures were photoshop to make Ash's face look more sharp.

We have posted a video for fans to decide if her picture were doctored.

Do you think Aishwarya Rai Bachchan's still photographs for Kalyan Jewellers are photoshoped? Post your comment.

Follow Emirates 24|7 on Google News.