Luxury fashion portal launched by Ilhaam Group

The Ilhaam Group, a Dubai-based luxury, fashion and lifestyle company, on Tuesday announced the launch of a new global online fashion portal catering to the style needs of sophisticated women around the world.

The new site www.elilhaam.com   is set to go live on December 5, 2010 and will offer exclusive range of high-end brands.

The online store will feature exclusive clothing and jewellery at competitive prices with the aim to ensure every women's wardrobe contains the style essentials she needs.

The online venture will cater to the global market from the Ilhaam Group's Dubai base and was announced by Ilhaam Group's CEO and President, Ilhaam Abbas, during her speech at the Inno Luxury Summit in Shanghai, China, this month.

Ilham Abbas, who was the only speaker from the region at the two-day summit on November 18 and 19, said: "My team and I are working to build a niche in the world of electronic fashion and luxury shopping and we are very proud of this project.

"Our product range varies from popular and familiar brands to new and upcoming designers entering the fashion market. We believe in giving new talent an opportunity to exhibit and grow in the fashion industry and we are creating a platform to provide fresh talent with an opportunity to showcase their creativity, on a global scale."

The Ilhaam Group is confident that their new e-commerce venture will tap into the global demand for online shopping options and catapult Dubai's fledgling fashion industry onto the international stage.

"Online and mobile shopping has become a popular choice around the world as evident in the current integration of e-commerce in our daily lifestyle," said Ilhaam Abbas.  "People shop online because it is fast and convenient, leaving women more time to focus on other important aspects of their lives.  The rising popularity in Internet shopping can also be attributed to modern secured payment facilities, which is playing a large role in the increased demand for web shopping."

Female fashion connoisseurs logging onto www.elilhaam.com can choose from a wide range of international brands featuring the trendiest clothing and accessory designs available.  An online magazine will provide updates on the latest trends as well as special offers, new products and personal profiles of the up and coming designers whose fashionable displays will be available on the site.

The online 'Fashion Consultancy' offers advice on the how to work the latest trends into your look from experienced and professional consultants.

It will feature podcasts on What's-In'-Now' and interviews with leading designers about their latest designs and inspirations.  It will also keep fashion lovers updated on El Ilhaam's journey as she navigates around the world to find her customers the most inspirational and creative products in the market.

The portal offers prompt delivery at doorstep and an internationally recognised secure payment process.

Ilham Abbas added: "With ever-increasing bandwidth and accessibility options, we've only begun to experience the full power of the Internet as a product and service delivery channel to the global market. We aim to cash in on this trend, while offering customers a unique online shopping experience.

"I believe that when it comes to fashion, there are no borders or boundaries. Fashion should be accessible to all those who take pleasure in looking good and leading an inspirational lifestyle."

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