Brand Lounge in pact with Saudi firm

Saudi Memar Construction and Development and Dubai's Brand Lounge have signed a partnership agreement to establish the first specialised branding and strategic marketing agency in the Kingdom.

The partnership agreement launches Brand Lounge's services in Saudi Arabia through the establishment of the company's first office in Riyadh – a step to be followed by the opening up of other offices in the country.

Brand Lounge Saudi Arabia will open its first office in October and will be positioned as an external marketing department. The company said it aims to be recognised as the number one expert in business branding and strategic marketing.

Sheikh Naif Saleh Al Rajhi, chairman of Saudi Memar, said: "Signing the partnership agreement with Brand Lounge will lead to the establishment of the first specialised branding and strategic marketing agency in Saudi Arabia. This will help existing as well as newly created companies in the Kingdom to benefit from marketing services.

"We are confident that Brand Lounge Saudi Arabia will play an outstanding role in this thriving industry in the Kingdom giving the increasing need for such industries in Saudi Arabia."

In response, Hasan Fadlallah, managing director of the new company, said: "The success of Brand Lounge in offering exceptional services in the UAE has encouraged us to enter the Saudi market. We have chosen Memar for its fine reputation and extensive experience in the various business sectors in Saudi Arabia. We look forward to exerting all efforts to become the leading company in this field in the GCC."

Brand Lounge Saudi Arabia will offer dedicated services in the field of branding and marketing consultancy services, including brand planning, creation and revitalisation; brand strategic communication and brand auditing and analysis.

Brand Lounge started its regional operations in Dubai in 2006.

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