Google into net syndication with Family Guy
Family Guy will reach out to more screens as Google ties up with creators of the famous cartoon series to launch exclusive animated shows for internet users. This, believe industry experts, is a clear indicator that advertising spend is moving away from the traditional media to the internet.
Google plans to distribute Seth MacFarlane's Cavalcade of Cartoon Comedy through its AdSense advertising system, according to a recent New York Times report.
Google will syndicate the cartoon show using AdSense to thousands of specific websites, which cater for MacFarlane's target audience of mainly young men.
The show will not be a compilation of still shots, like the one used for promotional purpose on the home page of the series. This will be full-fledged video clips, which can be played on the net but Google did not clarify if the clips can be downloaded for later viewing.
Commercial arrangements include a fixed fee for the creators and shared advertising revenue, However, the precentage of sharing is not revealed.
Google said the advertising deals were among AdSense's largest, but would not reveal who signed the contracts.
The creator of Family Guy, which is broadcast on Showtime's Comedy channel in the UAE, has planned 50 two-minute episodes, which he compared to "animated versions of one-frame cartoons you might see in The New Yorker."
The news comes as millions of people look set to turn to the internet for entertainment as a second writers' strike threatens to paralyse traditional television schedules as it did towards the end of last year.
In its latest feud, Hollywood's Screen Actors Guild wants actors who are members of both unions to reject a deal the smaller American Federation of Television and Radio Artists has reached with the major studios.
Google plans to distribute Seth MacFarlane's Cavalcade of Cartoon Comedy through its AdSense advertising system, according to a recent New York Times report.
Google will syndicate the cartoon show using AdSense to thousands of specific websites, which cater for MacFarlane's target audience of mainly young men.
The show will not be a compilation of still shots, like the one used for promotional purpose on the home page of the series. This will be full-fledged video clips, which can be played on the net but Google did not clarify if the clips can be downloaded for later viewing.
Commercial arrangements include a fixed fee for the creators and shared advertising revenue, However, the precentage of sharing is not revealed.
Google said the advertising deals were among AdSense's largest, but would not reveal who signed the contracts.
The creator of Family Guy, which is broadcast on Showtime's Comedy channel in the UAE, has planned 50 two-minute episodes, which he compared to "animated versions of one-frame cartoons you might see in The New Yorker."
The news comes as millions of people look set to turn to the internet for entertainment as a second writers' strike threatens to paralyse traditional television schedules as it did towards the end of last year.
In its latest feud, Hollywood's Screen Actors Guild wants actors who are members of both unions to reject a deal the smaller American Federation of Television and Radio Artists has reached with the major studios.
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