Media Eye unveils new monitoring system

Media Eye Middle East, a Dubai-based regional media monitoring service, has announced the launch of a new system that promises to slash media monitoring costs by at least 50 per cent.

Media Eye's new system is capable of addressing any media tracking requirement imaginable – from individual services to fully-customisable turnkey solutions, according to an official communiqué from the firm.

Quinton Erasmus, Business Development Manager at Media Eye Middle East, said: "In today's highly-competitive business horizon, media monitoring has become a vital component in capturing and analysing a company's public reputation. Our new media monitoring system provides businesses the opportunity to keep a steady eye on their activities and products in the news conveniently and cost-effectively."