Samsung, Orbit in deal

Samsung Electronics signed a sponsorship agreement with Orbit Showtime Network (OSN), a leading pay TV provider in the region, to support the network's high-definition decoder roll out and channel line-up.

The five-month agreement, which will span OSN's complete Middle East footprint from May 1 to September 30, 2011, underscores the perfect fit offered by Samsung's high-definition televisions in maximising the OSN HD viewing experience.

The Samsung-OSN HD partnership will offer viewers entertainment experience with 75 channels including eight HD channels – such as OSN Movies, Show Sports 1 HD, Nat Geo Wild HD, and Food Network HD among others.

Kyungtae Bae, President of Samsung Electronics Middle East and North Africa Headquarters, said: "Our partnership with OSN marks the collaboration of two leaders in home entertainment. While OSN's new HD decoder rollout offers the consumer unprecedented content quality and choice, as the recommended HD TV brand, Samsungs products will further enhance the consumers viewing experience. We will be leveraging our leading technologies and differentiated marketing platforms to create a long-term association with OSN to further enhance our market share in the Middle East region."