Times of India named Advertiser of the Year

The First Spikes Asia Advertising Festival has announced that The Times of India Group would hold its first Advertiser of the Year title.

The award launched this year is to be presented to advertisers who have distinguished themselves through inspiring, innovative marketing of their products, embraced and encouraged the creative work produced by their agencies or lead the way with new communication initiatives.

The Times of India Group is being honoured for its Lead India campaign, an initiative to seek out the next generation of leaders for India.

The festival organisers said the Advertiser of the Year trophy will be presented to Bhaskar Das, Executive President of The Times of India Group, in Singapore during the Awards Ceremony at the Victoria Concert Hall on September 18.

The Lead India ad campaign was aimed at bringing a new breed of political leaders into the political arena by creating a highly visible platform where new candidates could showcase their vision, ideas and skills to lead the country into the future.

Further, it encouraged millions of ordinary Indians to offer their opinions to help choose India's next generation of leaders.

It won numerous awards around the world, including the Direct Lions Grand Prix and an Integrated Lion at Cannes 2008; Abby's 2008 Integrated Campaign of the Year Grand Prix; and winner of "Best of Show", "Brand awareness across platforms" and "Public relations and community service" awards at INMA 2008.

Published by Bennett, Coleman & Company, The Times of India now reaches more than seven million people on a daily basis and has grown to become the world's largest English daily published in 15 Indian cities. Its website is the biggest English news website in the world. The BBC has ranked The Times of India among the six best newspapers in the world.

 

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