Clients support Sorouh's plans for Al Ghadeer

Sorouh Real Estate, Abu Dhabi-based master developer, has received a positive reaction from its customers on the company's decision to revise prices and re-schedule payment plans on its Al Ghadeer project, said a company executive.

The developer has also revised the built-up areas of units in the project to maximise equity value on the development and will also provide financial support through Sorouh's lending partners to its customers on the Al Ghadeer project.

Al Ghadeer is a three-million square metre development with an Investment Zone status on the borders of Abu Dhabi and Dubai. The development will eventually be home to 18,000 residents and is located around 40 minutes from Abu Dhabi and 30 minutes from the heart of Dubai. "A dedicated sales team started to meet each customer last week to explain the details of this initiative, which we have been working so hard to develop over recent weeks. We have now met 150 customers and the feedback so far has been extremely positive," said Simon Cunningham, Chief Sales & Marketing Officer, Sorouh.

"Our customers recognise this plan brings them important benefits. The combination of re-pricing, revisions to the built-up areas and re-scheduling of payments gives them greater equity in their properties, with no further payments to be made until completion. Also the revisions to the built-up areas offer attractive options for home owners and investors seeking rental yields," he said.

 

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