Golf is now a Dh261bn industry in EMA region

The game of golf is a multi-billion euro enterprise now worth more than €50billion (Dh261bn) a year in Europe, the Middle East and Africa (EMA), according to a pioneering study from KPMG Golf Advisory Practice, launched at The Ryder Cup.

Nine leading golf bodies joined hands with KPMG Golf Advisory Practice to publish the report which says the sport in the EMA region generates total revenues of €53bn, supports almost half a million jobs and pays nearly €10bn in wages.

In GDP terms (the value of the industry once its costs have been subtracted), the game of golf contributes as much to the economy in a single year as the last six Olympic Games combined (prior to Beijing 2008) – €14.5bn.

And while golf in the EMA region is about one-third the size of the US golf industry, it is growing fast, especially golf tourism and golf real estate.

According to KPMG's research, these key sectors now account for almost half of the game's total revenue.

Real estate as part of the golf industry is the number-one money earner, bringing in almost €19bn, which outstrips the total cash generated on-course (from green fees, memberships, etc).

The report reveals that in Europe alone, the number of both courses and players has doubled since 1985, whereas in the US, the number of courses and players has levelled off since 2000.

"This is the first time this kind of research has been done on this side of the Atlantic," says Andrea Sartori, Head of KPMG's Golf Advisory Practice EMA, which has initiated the study.

"While our report shows that golf in the EMA region is still smaller than America, the game is booming here, especially golf tourism and real estate.

Golf courses are increasingly being used to support quality residential developments across the EMA region, and several countries, especially in the Mediterranean and the Middle East, are capitalising on the benefits that golf tourism can bring to their economies.

These figures also reflect the near-global growth of the European Tour."

The study, titled The Value of Golf to Europe, the Middle East and Africa, was produced in association with Oxford Economics. It uses the most recent full-year statistics (2006) to calculate the value of the game by combining six industry sectors: golf course operations (e.g. green fees, memberships); capital investments (e.g. new course developments); golfer supplies (e.g. equipment, clothing); golf tournaments; golf tourism; and golf real estate. The €53bn total revenue figure represents €21bn in direct income, plus the knock-on effects on the golf supply chain and golf-industry workers' consumer spending.

FACTS AND FIGURES



Notable findings from the report include:

- Revenue raised directly from golf courses (green fees, memberships etc) totalled €7bn in Europe, compared with approximately €23bn in the US.

- In 2006, more than 160 new golf courses and almost 100 major course expansion projects were under way in EMA. When also considering investment in renovations and improvements of golf facilities, the revenue generated by these capital projects was €4bn – almost two-thirds of that generated in the (much bigger) US golf economy.

- The golf real estate business is now almost five times bigger than the investment in golf courses themselves. More than 150 golf-related real estate projects came to fruition in the region in 2006, providing 17,000 new villas, houses and apartments and generating a total of €18.8bn. This outstrips the revenue from core activities at golf courses, such as green fees and memberships (€18.5bn). Buyers are prepared to pay up to a 30 per cent premium on a property located in a golf community or golf resort.

- Golf tourism is now worth €6.5bn in total revenue terms, of which 50% was accrued in Western Europe (France, Italy and especially Spain and Portugal). Holidaying golfers account for more than one in 100 leisure trips across the EMA region, and spend an average €250 per day on week-long golf holidays, only 26 per cent of which is spent directly on playing golf.

- Golf tournaments and endorsements generated €820 million in 2006, including the €103m revenue from the endorsement income of the top 150 players on the European Tour.

- The retail sales market for golf equipment and apparel in EMA is €1.9bn.