This week's top five marketing books

1 International Marketing

Graham Cateora, Dh196

This is far and away the best-selling text in the field, with a pioneering approach to making the material accessible and relevant. Providing a well-rounded perspective of international markets, Cateora helps students to see the cultural and environmental uniqueness of any nation or region.

2 Marketing Research

Robert Bush, Dh187

This book takes an application-oriented approach, wonderfully enhanced by a custom website that enables students to complete their research project with online support. Students are given the tools to solve business problems and exploit business opportunities.

3 The Marketing Code

Stephen Brown, Dh70

This is a high suspense novel that reveals the secrets of 21st century marketing. Inspired by Dan Brown's The Da Vinci Code, it is a Grail Quest for those in business. A gripping thriller, The Marketing Code morphs into a world of commerce where living happily ever after is not an option.

4 Essentials of Marketing

Jim Blythe, Dh270

Essentials of Marketing provides an overview of the techniques, theories and decision-making processes involved in marketing. As well as traditional techniques, it also covers up-to-date topics such as green issues and post-modern thinking.

5 How to Write a Marketing PlaN

John Westwood, Dh68

This practical step-by-step guide details how to formulate a workable and successful marketing plan from scratch. It is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for all marketing courses.

 

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