Talk like a toon to learn Arabic easily

The second edition of a popular set of media tools that teach children modern Arabic is set for release this week.

The updated package of Arabian Sinbad: Arabic Language Treasure – created by Fine Media Group and Dubai-based animation company EmariToons – is to be launched exclusively in the UAE, with markets in the rest of the world to follow shortly. Maher Hakim, CEO, Limitless Knowledge, the world-wide distributer of the product, said: "We are proud to present this second edition, which utilises proven immersive and engaging language teaching techniques via cartoon animation, clear pronunciation, repetition, music and song.

"This recently completed second edition has been coined as the world's most effective Arabic language learning tool."

The Arabian Sinbad: Arabic Language Treasure DVDs feature a series of pirate-themed adventures of a boy and his sister on a treasure island that only uses Arabic – no English is spoken whatsoever. By completely immersing the viewer in the Arabic language, children would be able to quickly make direct mental connections between what they see and what they hear without an intermediary, thereby developing an ear for Arabic.

The first edition of the package, Arabian Sinbad Treasure Chest, launched in March 2006, is currently available for purchase online at various outlets, starting from $250 (Dh918). Checking various buyers' comments, feedback about the first edition is extremely positive.