Special Ramadan kit, dates festival launched

Cashing in on the Ramadan windfall, Lulu Hypermarket group has launched a special offer campaign coinciding with its nationwide Date Festival.

To celebrate the special month of Ramadan, Lulu has launched special packages for Dh99. The package includes essential ‘Ramadan’ products like Rice, Sugar, cooking oil, Tang, Jelly mix, Salt, etc. The group claims that package is being offered at a discounted price of Dh99, while the actual price of all the ingredients in the package is Dh116.

The packages would go on sale from the beginning of Ramadan."This is our way of easing the pressure off people during the holy month of Ramadan," said Yusuffali MA, Managing Director of Lulu Hypermarket Group.

Celebrating the festive season, the Dates Festival was formally inaugurated by Dr. Mariam Al Shanasy, the Deputy Minister of Environment and Water, in the presence of many Govt. officials and dignitaries at Khalidiyah Mall, Abu Dhabi.

More than 70 varieties of Dates, both fresh and dried, are on display all the Lulu Hypermarkets, while a range of Dates products such as honey, jam, pickles and spreads also feature in the festival. Being held in association with the UAE Ministry of Environment and Water, the festival will continue for 10 days at various lulu hypermarkets in UAE.

Commenting on the promotions Yusuffali said, "our main aim is to provide a broader platform for the local farmers to market their products to the large multi-ethnic population of UAE. Last year we procured more than 100 tons of Dates from various local farms here and this year we intend to touch the 170 tons mark".