Man Utd launches merchandise in Mideast

The official kid’s merchandise of Manchester United, known for legends such as Wayne Rooney, Edwin Van Der Sar, Ryan Giggs and Rio Ferdinand, is now available in the Middle East giving the opportunity to young football fans to own its official merchandise and relive the club’s greatest moments.

Magicwell UK and its Dubai-based partner Big Ben Trading have joined hands with Manchester United Merchandising Ltd (MUML).

MUML have officially licensed Magicwell Ltd to design, manufacture and distribute fashion apparel and accessories with Manchester United Official Logo, for children. Magicwell are launching a whole line of apparel across the Middle East.

The range, now available in select stores across the Middle East, features the latest collection for children aged two to 14 years and includes pyjamas, caps, socks and beach towels etc – adorned with the club’s distinctive red crest. The collection of Polos, T-shirts, denim wear, tracksuits, etc is also expected to be launched soon.

Big Ben Trading will market the Manchester United Kids apparel line to 11 countries in the Middle East. Each garment will have an official hologram to foil imitators and help control copyright infringement and piracy. 

“We realise that there is a huge community of dedicated Manchester United fans out here in the Middle East and our partnership with Magicwell and Big Ben will only serve to bring our younger fans closer to their favourite team,” said Romain Gardair of Manchester United Merchandising Ltd.

“Manchester United has evolved as one of the biggest global brands and continues to inspire entire generations of sports lovers in the region,” explained Robert Mirpuri, of Magicwell Ltd. “In the Middle East especially, being associated with this prestigious brand is a milestone development in our history.”

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