Ad featuring partially nude model flayed

Britain's advertising watchdog has criticised an ad for a clothing company featuring a partially nude model who appeared to be younger than 16.

The advert for American Apparel clothing featured on the back cover of Vice magazine, a free publication aimed at 18 to 34-year-olds, and showed the young-looking girl modelling a hoodie top in a series of photographs.

In one picture, she was wearing the hoodie unzipped and was partially exposed. One reader complained to the Advertising Standards Authority that the ad was offensive and inappropriate because the model appeared young and it could be seen to sexualise a child.

American Apparel said it did not think it would cause widespread offence.

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