E-Vision in deal with Symphony for e-Masala content

E-Vision signed an agreement with Symphony TV whereby Symphony would provide four hours of the best in Malayalam content to the e-Masala channel.

From November 15, E-Vision increased the broadcast time for e-Masala from eight hours a day to 12 hours and has ambitious plans to expand the content base and programming hours of e-Masala channel to 24 hours from January 2009, with the aim of making it the most comprehensive gateway for all Indian language entertainment on the E-Vision network.

Symphony TV is Kerala's first multi-channel and multi-programme production house and it will provide several popular shows such as Melody, an award winning music show, chat shows and other programmes to the eMasala channel. The e-Masala channel currently provides 12 hours of movies in Tamil, Malayalam, Telegu and Hindi languages to the expatriate community in the UAE.

The signing ceremony was attended by Humaid Rashid Sahoo, CEO E-Vision, Dr Alexander, Chairman, Symphony TV, Krishna Kumar, MD & CEO, Symphony TV, and Latifa Fekri, Director, Product Marketing, E-Vision.

Speaking on the occasion, Sahoo said: "We are extremely pleased to partner with Symphony and provide a more comprehensive and better entertainment experience to our valued customers."

He said: "The content from Symphony is a great fit for the e-Masala channel and is in line with our objective of expanding the programming hours of the e-Masala channel in addition to increasing the diversity of content. Our objective is to create an outstanding entertainment experience for our customers."

Dr Alexander said: "Symphony TV will offer a bouquet of programmes, which will reflect the taste and pulse of the Gulf Malayali community."

Kumar explained that they will focus on a balanced mix in which over 50 per cent will be Gulf-based and Gulf-related Malayalam programmes created in the UAE itself.

E-Vision is the leading regional source to offer over 250 TV channels in 21 different languages, ranging from sports to movies, from documentaries to music and kid's channels. E-Vision's product line-up includes 15 premium packages from all the major TV providers like Showtime, Orbit, ART, Pehla, Firstnet, TFC, Pinoy Plus and many more, in addition to the E-Vision basic package.