H2O New Media gets UBM deal

H2O New Media has secured the online marketing and community website development contract for United Business Media Information in the UAE.

As per the agreement, H2O New Media, the Dubai- based social media company, will deliver two social communities for UBM Information, a community website for the Middle East's extreme sports fans and the community website for the custom car enthusiasts in the region.

Since the launch, the portals are rapidly acquiring new users and they were an integral part of promoting the hugely successful Adrenaline Sports Show and Barbican Turbo Shows which attracted over 19,175 people to the event in Abu Dhabi.

"We needed a company that could deliver a completely integrated, holistic and comprehensive online campaign. H2O New Media won the business simply because they understood our needs to achieve and deliver a market leading event in this sector," said Kent Daniels, Country Manager, UBM Information.

"UBM globally is at the forefront of community-based events and activities, and in H2O New Media, we found a local partner that could match our global aspirations, expectations and requirements," he said.

"Winning this contract was a major step for H2O New Media as it allowed us to showcase our capabilities as well as the integration of social media within the marketing campaign, said Steve Vaile, Chief Executive Officer, H2O New Media.

Working with the team at UBMi to deliver the application of online video, advertising, social media applications, content and online marketing buzz was easy as their objective was clear and we fulfilled that aim by providing a focused and cost effective platform. The success of this event is a testament to the power of social media if deployed correctly," added Vaile.

"H2O New Media introduced us to key suppliers and partners within the network which added significant value to our campaign. They managed delivery, measurement and monitoring of our online campaign which was critical to determine return on our investment. H2O New Media provided us with a complete reporting and measurement capability that allowed us to justify the expenditure and calculate the response which has been very successful," added Daniels.

"H2O New Media helped us create the content, built the application, put in place the right online partnerships and defined our online advertising strategy.

"We dealt with one consultant from start to finish for all of our requirements that was always available to answer our questions and address our issues. The effort that all of the UBMi team put into the event was amazing," added Daniels.

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