Home Centre unveils new modern identity

Home Centre unveiled its new identity at the launch of a new store at the newly-opened Mirdif City Centre.

"Bringing the well-know logo and layout up to date, the new look and feel is expected to be rolled out across the store network in the coming months," said the official communiqué.

Aarti Jagtiani, Home Centre's head of strategic planning and design, has been leading this project over the past 12 months.

She said: "While we are all fond of the Home Centre brand, we wanted to revamp the look and feel to reflect the modern and dynamic nature of the city and the region today. This is the beginning of a new chapter in our history that will see Home Centre evolve from the local UAE-born company that it was to the international brand we will become."

The new store evolves the brand and infuses a sense of warmth and comfort while creating clear merchandise zones. The different zones – inspire, create, live, play and retreat – reflect the many facets of our home lives. The design strategy, developed by US design experts Callison, was to create spaces within the store that evoke these same experiences and feelings that are reflected in the new tagline, 'Find your Home in Ours'.

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