USOC brings BMW into sponsorship fold with $24m deal

The US Olympic Committee (USOC) has reached an agreement on a sponsorship deal with BMW worth about $24 million (Dh88.15m), said a person familiar with the contract.

The person, who spoke on condition of anonymity as the deal has not been announced, says the contract will run through the 2016 Games, and the USOC will get cash. BMW will be the first foreign car maker to sponsor the USOC and will fill a void left when General Motors decided not to renew its sponsorship after the 2008 Olympics.

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