Jazz up your Berry with $89,000

Time was, when owning a BlackBerry was enough to get you the eyeballs, but sadly, this is not the case anymore as more and more people opt for this "status symbol".

So if you still want to turn heads every time you use that phone then you will do well to book yourself a BlackBerry Pearl Diamond Edition phone from luxury designer Alexander Amosu's atelier.

Available in black, white, pink and blue, this mobile phone has been cast out of 18 carat gold and been set with 900 brilliant cut diamonds of VS clarity.

For the uninitiated, Amosu is a young United Kingdom-based entrepreneur who turned his interest in technology and the mobile phone industry into a commercial success story. He launched one of the first ringtones companies in the UK in 1999 and that firm generated a turnover of millions in four years before being offloaded by the creative genius.

Amosu now heads a business at the forefront of mobile entertainment and creates the most exceptional, customised mobile phones combining ultimate luxury with the latest advances in mobile technology.

And the BlackBerry Pearl Diamond Edition phone is no exception. Priced at Dh327,000 ($89,029), this is a limited edition phone and only 20 of these will ever be made.

Alexander Amosu told Emirates Business the reason behind his decision to add bling to phones.

"I got involved in the luxury mobile market because I believe in giving customers quality and offer them something exclusive that no one else can provide.

"To have an exclusive phone that costs more than anyone else's is like owning a Bentley as opposed to a Ford. The type of phone you own speaks volumes about your lifestyle and ambition. That's why celebrities, footballers, actors and millionaires come to me for their phones.

"The reason I decided to add bling to the BlackBerry Pearl was that while a lot of my clients love the BlackBerry, they find it so dull. So we decided to create the most luxurious diamond BlackBerry available in the market."

If you find colourless diamonds boring and want to be uber-trendy then you can even opt for black, brown or pink diamond versions.

Amosu said: "Our service enables our customers to choose the type of gold and diamonds they want to use for creating their phone so that each piece that goes out of our atelier is truly unique, and reflects the personality of its owner."

Each phone is custom-made and handcrafted using exceptional materials and skilled craftsmen.

Amosu said: "Each piece takes four weeks to make and we use the most expensive quality diamonds and they are all hand cut. But it is not just the looks of the phone. We also offer a one-year 24-hour concierge service."

The concierge service offers Amosu customers access to the inaccessible. So if you own an Amosu phone you will not only have a beautiful piece of technology in your pocket, but will also be able to get front row seats to fashion shows, a fully chartered private yacht and seats at exclusive restaurants worldwide.

And as mobile technology develops, your handset can change too. All diamonds used on the phones can be removed from one handset and be recast onto another, meaning your investment will continue to shine forever. Even though Amosu's customers are usually the super-rich and famous, he says his phones are meant for everyone who has made their mark in life.

He said: "It's not just celebrities, footballers and actors who want nice things, those who have been successful and made money in business also want to look good and make a statement about their lifestyle and personal success.

"Besides what better way to spend that bonus?"

But what about technology?

Well, the BlackBerry Pearl smartphone comes with features such as voice activated dialling, polyphonic and mp3 ringtones, Bluetooth and an exceptional battery life.

Its advanced sound technology cancels out background noise, while voicemail attachment playback and convenient conference calling come together to give you the edge you need.

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