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- Dubai 05:43 07:02 12:27 15:25 17:48 19:06
UNICEF has launched #WakeUpCall selfie champaign and celebrities have started sharing their selfies thick and fast with Brits Stephen Fry, Jemima Khan and Claudia Winkleman being among the first to get involved.
After the Ice Bucket Challenge the next Twitter movement is called the #wakeupcall.
Jennifer Lopez
And this one has been set up by the charity Unicef to encourage people to support the Syria Emergency Fund.
The new campaign is hoping to encourage celebs and the public alike to post their bleary-eyed, bed-head selfies online as soon as they wake up in the morning.
The idea is to post a selfie after you have just woken up in the morning.
Celebrities such as Stephen Fry, Jemima Khan, Nigella Lawson, Tom Hiddleston, Naomi Campbell and Claudia Winkleman have partcipated.
Naomi Campbell
Along with their hashtag, celebrities accompany their tweets or Instagram posts with 'text SYRIA to 70007 to donate £5' along with who they wish to nominate next.
But some have branded this new movement as - "just another egotistical celebrity stunt for ‘charity’".
Harry Enfield
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