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- Dubai 05:11 06:27 12:05 15:13 17:38 18:53
Shah Rukh Khan (C) along with his 'Happy New Year' entourage including Deepika Padukone, Sonu Sood, Abhishek Bachchan, Boman Irani and Vivaan Shah launch 'Indiawaale' number from the film. (SUPPLIED)
It’s going to be an early “Happy New Year” for Bollywood fans in Dubai.
The city is gearing up for an elaborate set of festivities next week to unveil director Farah Khan’s big Diwali release ‘Happy New Year’ and welcome her star brigade.
From the world premiere at Atlantis, to exciting rewards for early bookings, to special screenings across town, Bollywood fans in the UAE are in for a massive treat.
Much of filmmaker Farah’s opulent Bollywood drama has been shot at the luxurious Atlantis at The Palm, and is chosen to stage the glamorous premiere on October 22.
Her celeb bunch of Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Boman Irani, Vivaan Shah, Sonu Sood and Jackie Shroff will be in full attendance at Atlantis.
Invitation to this big Bollywood bash will be by invitation only. But, those minus the connections also stand a chance to win a slot by participating in various ‘Happy New Year’ contests in the run-up to the big release.
Local radio stations are holding lucky draws for the premiere tickets.
A designated fan zone will be set up during the premiere, and fans can get their hands on some fun movie memorabilia. Special dining menus at Atlantis’ restaurants are also planned to celebrate ‘Happy New Year’.
Movie showcasers in the UAE are equally gung-ho have launched special screenings and promotions for fans of ‘Happy New Year’.
Vox Cinemas is offering fans a “chance to meet Shah Rukh Khan!!!” at the Happy New Year “Nonsense Ki Night”. The night promises loads of prizes and a night filled with "insane activities" for the fans. The entry is by invitation, and fans are urged to show their love on the facebook page to win their slot.
That’s not all. Four diehard fans will also win a chance to meet Shah Rukh and the entire cast of ‘Happy New Year’ at Atlantis.
The movie showcaser is also hosting another promotion online that rewards those booking their tickets in advance. “Buy your advance tickets for ‘Happy New Year’ and get the chance to win tickets to India.”
The other two UAE movie showcasers – Reel Cinemas and Novo Cinemas – are also offering “advance booking” options for the SRK-Deepika lavish romance.
When Emirates24|7 contacted the showcasers, they said their ‘Happy New Year’ promotions were being chalked out, and will be unveiled soon.
It’s 10 days to Farah' ‘Happy New Year’, and the celebrations have already begun!
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