First time in Saudi Arabia: The 2010 Cosmetic Expo

A Saudi woman applies makeup on a model during a beauty and style competition on the sidelines of the 2010 Cosmetic Expo, a four-day exhibition held for the first time in Saudi Arabia, at a hotel in the coastal city of Jeddah. (AFP)
A Saudi woman applies makeup on a model during a beauty and style competition on the sidelines of the 2010 Cosmetic Expo, a four-day exhibition held for the first time in Saudi Arabia, at a hotel in the coastal city of Jeddah. (AFP)
A Saudi woman applies makeup on a model during a beauty and style competition on the sidelines of the 2010 Cosmetic Expo, a four-day exhibition held for the first time in Saudi Arabia, at a hotel in the coastal city of Jeddah. (AFP)
Saudi women put accessories on a model during a beauty and style competition on the sidelines of the 2010 Cosmetic Expo, a four-day exhibition held for the first time in Saudi Arabia, at a hotel in the coastal city of Jeddah. (AFP)
A Saudi woman applies makeup on a model during a beauty and style competition on the sidelines of the 2010 Cosmetic Expo, a four-day exhibition held for the first time in Saudi Arabia, at a hotel in the coastal city of Jeddah. (AFP)
A Saudi woman applies makeup on a model during a beauty and style competition on the sidelines of the 2010 Cosmetic Expo, a four-day exhibition held for the first time in Saudi Arabia, at a hotel in the coastal city of Jeddah. (AFP)
A Saudi woman applies makeup on a model during a beauty and style competition on the sidelines of the 2010 Cosmetic Expo, a four-day exhibition held for the first time in Saudi Arabia, at a hotel in the coastal city of Jeddah. (AFP)
A Saudi woman applies makeup on a model during a beauty and style competition on the sidelines of the 2010 Cosmetic Expo, a four-day exhibition held for the first time in Saudi Arabia, at a hotel in the coastal city of Jeddah. (AFP)
A Saudi woman applies makeup on a woman on the sidelines of a beauty and style competition during the 2010 Cosmetic Expo, a four-day exhibition held for the first time in Saudi Arabia, at a hotel in the coastal city of Jedda. (AFP)
Models, whose hair and makeup were styled by Saudi women, pose in front of judges during a beauty and style competition on the sidelines of the 2010 Cosmetic Expo, a four-day exhibition held for the first time in Saudi Arabia, at a hotel in the coastal city of Jeddah. (AFP)