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09 April 2025

Jennifer Lopez faces up to L'Oreal

Jennifer Lopez began her career as a dancer on the television comedy programme 'In Living Color' (SUPPLIED)

Published
By Reuters

Aside from judging "American Idol," Jennifer Lopez can simply look beautiful as the newest face of L'Oreal Paris.

The brand has announced that Lopez will be its newest global brand ambassador, joining a roster of spokespeople that includes Milla Jovovich, Patrick Dempsey, Rachel Weisz, Beyonce Knowles, Diane Kruger, Evangeline Lilly, Andie MacDowell, Eva Longoria, Aishwarya Rai, Freida Pinto and Gerard Butler.

Lopez will be a spokesperson for the new Feria Color line of home care color, and will appear in a TV and print campaign that launches January 25 alongside Jovovich.

This is the second major branding deal for Lopez in less than a month. On November 18, she and hubby Marc Anthony announced the launch of his and hers lifestyle brands for Kohl's Department stores.

log/pix