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- Dubai 05:08 06:21 12:30 15:54 18:32 19:46
The German watch brand is well known for its attention to detail (FILE)
After several months of speculation, German watch brand A Lange & Söhne has announced the appointment of Wilhelm Schmid as its Chief Executive Officer.
Schmid, 47, a German national, has held several positions in marketing and sales over the last eight years for BMW. Since 2007 he has been responsible for sales and marketing for BMW South Africa.
The appointment is effective as of January 2011.
As CEO for A Lange & Söhne he is entrusted with further developing the brand and its operations.
An exhibition celebrating the brand’s heritage and craftsmanship is being held at the Dubai Mall Atrium until September 18.
As well as premiering the "165 Years - Homage to F. A. Lange" Collection, the exhibition showcases the history of German watchmaking, featuring an educational zone on haute horology, with a master engraver demonstrates her craft each afternoon.
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