Got Samsung Galaxy or an Apple iPhone? Microsoft says you’re silly

In its latest commercial, Microsoft takes a dig at the much-touted rivalry between smartphones leaders Samsung Electronics (NASDAQ:SSNLF) and Apple Inc. (NASDAQ:AAPL), and promotes Nokia’s Lumia range of phones, which are based on its beleaguered Windows Phone 8 platform.

With this commercial, Microsoft has thrown its own hat in the ring that already has two heavyweights throwing patent punches at each other.

Watch the ad here:

 

Set at a wedding, the ad starts a bit blandly with a nerdy-looking guy stepping up to click pictures of the ceremony on his Samsung device. An Apple fan then challenges him to remove his “enormous phone.”

That remark is countered by another Samsung fan with a “You mean the enormously awesome Galaxy?”

And that’s when the fun begins in the right earnest. “Search: ‘One trick pony,’” a woman tells Siri, a retort that is then followed by a “Aren’t you a little young to have an iPhone?” by another Samsung fan.

Within no time, the two sides begin brawling physically, hitting each other with whatever they can lay their hands on. Our favourite moment comes when an old guy, hiding under the table, tells Siri to “Search Karate… Search Karate” so he can participate in the dogfight as well.

All this while, a waiter and waitress coolly observe the brawl, clutching their windows-based Nokia Lumia 920s. “You think if they knew about the Nokia Lumia they’d stop fighting all the time?” the waiter asks. “I don’t know. I think they kind of like fighting,” says the waitress.

That’s when the tagline appears: ‘Don’t Fight. Switch.’

While mocking iPhone and Samsung Galaxy fans, Microsoft urges viewers to switch to the ‘Smartphone of the Year’. But in doing so, Microsoft lampoons Apple and Samsung users for their bickering, and tries to presents itself as above the fray.

The ad is indeed entertaining, but may not go down too well with hard core Apple and Samsung fans – in fact, Microsoft might just end up achieving the unthinkable with this ad: uniting Apple and Samsung fans against Nokia.

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