- City Fajr Shuruq Duhr Asr Magrib Isha
- Dubai 05:31 06:45 12:35 15:51 18:20 19:34
The ministry explained to private sector representatives that those who can switch before completing the two-year period must be included in the three professional categories set by the new law and that their salaries must range between Dh5000 and Dh12,000. (AP)
An employer being picky about an employee is just one side of the hiring story. Employees, especially, the top notch ones, are equally selective about joining a company and the ones with a strong employer brand are likely to attract talent.
Most companies say employer-branding works but employees differ in their thinking, according to a survey by TimesJobs, a job portal.
The survey on employer-branding perception reveals that 64 per cent of surveyed organisations claim to have a clear and well-designed employer-branding strategy in place and 74 per cent say they are happy with their strategies.
However, the same belief does not rub on to employees surveyed with 67 per cent of them saying they do not believe their employer has a winning employer-branding strategy in place.
Most employees find their company's current strategies unconvincing. Only 23 per cent rated the strategies as convincing while 10 per cent label their company's strategy as poor.
So, while employers are upbeat about their employer-branding strategies and are even acknowledging success, there is a significant gap between what they think and what employees feel about their employers’ brand. In fact, only 42 per cent of the surveyed employees said they would recommend their company to a friend, says the survey.
Forty five per cent large organisations believe they have winning employer-branding strategy in place while 64 per cent employees from such organisations agree to this.
The same tend can be seen in smaller companies as well. A good 55 per cent of startups & SMEs term their employer-branding strategy as successful while only 36 per cent employees from such firms agree.
The employees also differ in their perceptions. Current branding strategies appeal to experienced professionals but entry and mid-level candidates are not quite happy with them.
The increasing use of social media and the Internet is also changing the way a company brands itself or should do it.
Majority (68 per cent) organisations use social media to connect with employees but only 56 per cent employees think they are effective. On the other hand, while 32 per cent employers focus on career portals and company rating/peer review websites as ways to improve their employer-brand, 44 per cent of the employees find these a direct and effective media, the survey points out.
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