Mohammed’s directives launch DMI’s ‘Help Them’ campaign

As per the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, Dubai Media Incorporated (DMI) has launched its media campaign to raise funds and charitable contributions to relieve the ongoing humanitarian crisis in Somalia and the horn of Africa.

The media campaign will make use of DMI's various media outlets, including television channels, radio stations and press agencies, to raise aid and awareness for the worthy cause.

DMI Director General Ahmad Abdullah Al Shaikh said that the two-day campaign, which will conclude on Wednesday evening, will be publicised on Noor Dubai TV, Noor Dubai Radio and Al Bayan.

Al Shaikh affirmed that Sheikh Mohammed's directives are being implemented accordingly to help the peoples of Somalia and the horn of Africa and alleviate their suffering. 

The director general said that DMI will use every possible resource to guarantee the success of the charitable and humanitarian rive under the banner, 'Help them'.

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