Windows 8 App debuts at Gitex

More than 138,000 visitors to Gitex, the foremost technology show in the region, will have a seamless high-tech Gitex experience this year thanks to the collaboration between Microsoft, LINK Development and the Dubai World Trade Centre (DWTC), organisers of Gitex Technology Week 2012.

Collaboration between the three corporations led to showcasing the most trending application built on Microsoft technology, even before the official launch of Windows 8 towards the end of October. The app will provide show visitors an easy navigation path through different parts of Gitex.

This new world premier for Dubai and the region will give visitors an exclusive sneak preview and experience of the Windows 8 app for Gitex before the official launch of Windows 8 later this month. Visitors to the technology gala will be greeted with the app and guided through it.

LINK Development, a provider of integrated software solutions across the Middle East, in collaboration with Microsoft, has developed a new Windows 8 mobile application for Gitex to bring the event to life through technology and to give visitors a way of staying in touch with the latest happenings, announcements and an easy way to find the location of exhibitors stands at the five-day event. This LINK Development Windows 8 app will bring a distinctive experience to Gitex for the first time.

Designed especially for Gitex Technology Week, which began on Sunday, the new application aims to provide a new experience to visitors by providing them in-depth prior information about more than 3,500 individual exhibitors from 77 countries and their products and services. Additionally, the visitors will have access to the agenda of the conferences and events throughout the week, thus bringing all the information together at a click of a button. This fast and fluid Gitex app features a high-end professional Windows 8 application design with a 'par excellence' usage of the screen, a great touch experience and pinch-to-zoom-in options.

Tarek El Araby, LINK Development's Commercial Director, stated: "It is not a surprise that the Dubai World Trade Centre decided to adopt one of the hottest ICT trends when it chose to offer a Windows 8 app to its visitors and exhibitors this year, giving them an even better overall experience. The Windows 8 mobile app is yet another world premier for the show."

Michael Mansour, Developer and Platform Evangelism Lead at Microsoft Gulf commented: "Microsoft is thrilled to be launching the Gitex Windows 8 App in collaboration with LINK Development and DWTC. We are keen to provide Gitex visitors with an enhanced experience through the use of Window 8 technology. We are excited about showcasing the seamless functionality of Windows 8 and the integrated experience all of which comes to life in this app."

Yvonne Zeljkovic, Director, Gitex Technology Week at DWTC explained: "Gitex continually identifies the hottest global IT trends and incubates these into the event. The high-end quality Windows 8 app, along with other technologies developed for the show, will give all visitors the opportunity to optimise their experience to engage and learn."


 

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