Hamdan orders application of Star Rating

In implementation of the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice- President and Prime Minister of UAE and Ruler of Dubai, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, has instructed that the Star Rating System for all service delivery channels be applied in all Government of Dubai services centres within one year from today.

According to Sheikh Hamdan's order, all services centres in government departments will be developed into centres for customer happiness.

Sheikh Hamdan issued the order as he unveiled the six star rating plaque awarded to Dubai Business Club (DBC), located in Dubai’s Department of Economic Development (DED).

Present at the unveiling were Mohammad Abdullah Al Gergawi, Minister of Cabinet Affairs and the Future, Sami Dhaen Al Qamzi, director-general of DED, and a number of officials.

DBC is the first body in the UAE to receive a six star rating for providing exceptional experience for customer happiness across all service channels. The club was successful in achieving a qualitative shift in raising service efficiency to global standards, offering services to six different government bodies.

Later, Sheikh Hamdan toured the club, which was designed to provide outstanding services to VIPs in Dubai. Sheikh Hamdan was also briefed on services offered to businessmen, traders and investors by government bodies.

Sheikh Hamdan said that DBC reflects Dubai’s competitive spirit and its efforts towards achieving excellence in services offered to customers.

"The directives of Sheikh Mohammad are to re-evaluate the quality of services rendered in government departments as part of a system and the star rating criteria that is based on the best possible practices in the public sector. Sheikh Mohammad views the UAE as the happiest country, and it is our job during the next phase to transform all government centres into centres for customer happiness," Sheikh Hamdan said.

Sheikh Hamdan congratulated DED on receiving a six star rating. "Dubai is committed to providing an exceptional experience at all service levels. The concept of prestige and luxury in services is not restricted to certain sectors such as hospitality, hotels and tourism. The words ‘prestige’ and ‘luxury’ are now synonymous for all facilities provided to Dubai’s guests, such as investors, businessmen, tourists, residents and Emiratis," said Sheikh Hamdan.

"Dubai has worked for decades on providing the best services to customers by continuously improving its infrastructure, facilities and logistics services. Government departments also sought to facilitate services offered to customers. DBC is considered a qualitative shift in the area of providing various and comprehensive quality services to Dubai’s business community," he added.

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