Montegrappa, Italy’s premier luxury pen manufacturer announced the release of limited edition pens to celebrate the 100th anniversary of Italian car manufacturer Alfa Romeo.
Legendary racing driver Jean Alessi who is an ambassador for the Montegrappa brand graced the launching in Dubai at a special event held at Gargash Motors’ Alfa Romeo showroom along Sheikh Zayed Road.
“Montegrappa and Alfa Romeo are nearing their centenaries. It is thus both fitting and timely that Montegrappa which has been producing superior fountain pens and writing instruments since 1912 has been chosen to produce the centenary pen for Alfa Romeo that was founded in 1910,” said Giuseppe Aquila, Chief Executive Officer of Montegrappa.
“Gargash Motors are honoured to represent the iconic Italian brand of Alfa Romeo and be part of its historic hundred-year journey. What could be more fitting than to celebrate the Alfa centenary together with Montegrappa, yet another Italian brand that will soon celebrate its own centenary. It is indeed, a momentous occasion, for all the Alfa owners in UAE, and for each one of us here,” said Samir Gargash, Chief Executive Officer of Gargash Motors.
Montegrappa has crafted elegant set of pens that embody the essence of Alfa Romeo’s history and prestige. The series created by the Bassano master craftsmen for this important anniversary comprises 12 different pens (three versions of fountain, ballpoint and roller ball pens and mechanical pens) to celebrate and honour the car manufacturer in each and every design detail.
A total of 1910 pens were crafted: 246 (representing 24th June 1910, the date on which the Anonima Lombarda Fabbrica Automobili was founded) celluloid and carbon fibre fountain, ballpoint and roller ball pens; another 246 of each made of celluloid and silver and another 167 of each of the respective mechanical pencils and 25 each of the four series in celluloid and solid 18k gold.
The Alfa Romeo limited edition pens are now available at all Rivoli stores in UAE starting from Dh3,675.
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