Ahmed bin Mohammed approves DMI’s new strategy and corporate identity

Ahmed bin Mohammed: DMI’s strategic development is aligned with Mohammed bin Rashid’s vision to raise Dubai's media industry competitiveness to a level that is commensurate with its status as a global economic hub and Arab media capital

- “In devising DMI’s new strategy, we have placed the highest importance on nurturing young, highly competent national leaders who can steer development initiatives and lay the foundations for growth and transformation”

Mona Al Marri: The Dubai Media Council is working closely with DMI to ensure the successful execution of the strategy within the stipulated timeframe

“The Council forged partnerships with stakeholders from across the media industry to develop a comprehensive media strategy for the emirate”

Mohammed Al Mulla: Nurturing national talent and equipping them with the skills needed to achieve global benchmarks of excellence continues to be one of the primary focuses of the organisation

“Emirati and Arab media personalities will contribute to DMI’s efforts to enhance the profile of its channels and develop programming that reflects its new corporate identity”

His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council (DMC), today approved Dubai Media Incorporated’s (DMI) new strategy and corporate identity. The move, aimed at raising the organisation’s ability to keep pace with the latest industry and technology shifts and raise its competitiveness in an evolving environment, is  aligned with DMI’s long-term blueprint for development. Covering all sectors of the company, including print, radio, TV and digital platforms, DMI’s new strategy and corporate identity supports Dubai's plan to further consolidate its status as a regional media and business hub.

During the meeting of Dubai Media Council chaired by HH Sheikh Ahmed bin Mohammed, held on Thursday at DMI’s News Centre in Dubai Media City, His Highness said DMI’s strategic development is aligned with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to raise Dubai's media industry competitiveness to a level that is commensurate with its status as a global economic hub and Arab media capital. This vision has fostered a series of initiatives and projects that have transformed regional media and raised Dubai’s global media stature, His Highness said.

“Under the guidance of HH Sheikh Mohammed bin Rashid, our objective is to foster a progressive media environment that not only gains the trust of the audience but also contributes substantially to the nation's sustainable development journey. In devising DMI’s new strategy, we have placed the highest importance on nurturing young, highly competent national leaders who can steer new initiatives and lay the foundations for growth and transformation. We seek to make DMI one of the Arab world’s leading media companies," Sheikh Ahmed said.

His Highness further said DMI would be granted all the support necessary to accomplish its objectives. “We will meticulously oversee the realisation of our objectives, assessing performance and monitoring progress towards meeting the specific goals laid out in our strategic action plan. We deeply appreciate the commitment shown by Dubai's media pioneers, whose contributions have helped our media institutions set high benchmarks of excellence,” he added.

The meeting was attended by Her Excellency Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, and Board Members His Excellency Mohammed Sulaiman Al Mulla, His Excellency Malek Sultan Al Malek; His Excellency Dr. Abdulla Al Karam; His Excellency Younes Al Nasser; and Her Excellency Nehal Badri, Secretary General of the Council.

Her Excellency Mona Al Marri affirmed the Council's commitment to supporting DMI in the realisation of its strategy, stating: “The Dubai Media Council is steadfast in executing the directives of Sheikh Ahmed bin Mohammed, empowering DMI to fulfill its mission. We are working closely with DMI to ensure the successful execution of the strategy within the stipulated timeframe.”

She further said that under the leadership of Sheikh Ahmed bin Mohammed, DMC forged partnerships with stakeholders from across the industry to develop a comprehensive media strategy for the emirate. This encompasses highly targeted performance indicators for media institutions. These concerted efforts aim to bolster the competitiveness of media institutions at local, regional, and global levels, Her Excellency noted.

Meanwhile, Mohammed Sulaiman Al Mulla noted that the new strategy will be executed through a  comprehensive plan encompassing all sectors of DMI. Nurturing national talent and equipping them with the skills needed to achieve global benchmarks of excellence continues to be one of the primary focuses of the organisation. He also announced that Emirati and Arab media personalities will contribute to DMI’s efforts to enhance the profile of its channels and develop programming that reflects its new corporate identity. He stressed DMI’s commitment to operating on strong corporate foundations, developing the organisation into a leading brand and expanding its audience base.

He also said that the new strategy will place a strong emphasis on strengthening Dubai TV’s local brand profile through the Sama Dubai channel. Additionally, Dubai TV will continue to showcase Dubai's achievements to the world and raise its stature as a global economic hub through creative content.

The newly outlined strategy integrates a multitude of programmes and initiatives, which are synergistically aligned with Dubai’s status as a global media hub. The strategy seeks to develop competitive and internationally benchmarked media services that advance commercial goals while preserving local cultural values. Ultimately, the new DMI strategy seeks to guide the organisation’s transformation into a revenue-generating entity that contributes to the emirate's GDP and the growth of its vital sectors.

DMI will announce details of its new strategy at the 21st Arab Media Forum set to commence on 26 September.

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